I shaped the visual identity and creative direction behind our movement to redefine mental wellness for student-athletes. The Conquer Life program integrates directly into collegiate practice sessions, helping athletes build stronger connections, reduce stress, and promotes engagement with mental health resources.

My role spans every touchpoint of the brand: designing product experiences, websites, app interfaces, video content, social campaigns, investor presentations, event experiences, and marketing collateral. By blending strategy, storytelling, and design, I've helped grow an engaged community of student-athletes, coaches, and supporters across collegiate divisions (domestic & international), and contribute to initiatives that have secured nearly $100,000 in university funding.

My mission being part of Conquer Life Company is to use design to "connect humans intuitively & safely."